Costa Coffee's 2040 Partnership Offers a Long-Term Franchise Example from the UAE
Costa Coffee and Emirates Leisure Retail extend their UAE franchise partnership until 2040, building on 26 years of collaboration and 160+ stores.
Costa Coffee and Emirates Leisure Retail (ELR) have extended their existing partnership until 2040, continuing a franchise relationship that began in the UAE in 1999.
From the First UAE Franchise Store to More Than 160 Locations
The partnership between Costa Coffee and ELR began 26 years ago, when the companies opened the first Costa Coffee franchise store outside the United Kingdom.
The relationship has since resulted in more than 160 Costa Coffee stores operating in the UAE. ELR was also recently named International Franchise Partner of the Year at Costa Coffee's International Partner Forum.
A Partnership Extended to 2040
The new agreement extends the relationship between Costa Coffee and ELR until 2040.
Costa Coffee CEO Philippe Schailee highlighted the partnership's long-term nature, while ELR CEO Tyrone Reid pointed to the companies' collaboration since 1999 and their continued commitment to working together.
A Model of Franchise Continuity
For franchise professionals in Bahrain and across the Gulf, the Costa Coffee–ELR partnership offers a concrete example of franchise continuity.
The case illustrates how a relationship between an international brand and its franchise partner can continue over decades and support the operation of a substantial network in a regional market.
Middle East Franchise Editorial Team